c2e: concept to execution
Many factors may cross your mind when employing the services of a marketing agency; a proven track record, a readily available project team, and the all important cost. Unfortunately in many cases clients end up with a finished product that is quite far from their original vision and end up paying high costs to amend work.
Can we help?
Greensky’s c2e (concept to execution) engine allows for in-depth research of your market from the very start of a project (at the pitch and initial discussion stages) which results in reduced billable hours for research and idea gathering – a saving passed on to our clients. Our capable creative team of designers, developers and project managers examine tasks from a competitive and industry specific viewpoint to provide fit for purpose solutions, not just fancy design.
Points to consider:
- Does your quote make clear how many hours will be dedicated to design, coding, project management etc?
- Have you been contacted at various stages throughout a creative project for input and signoff?
- Does the finished product reflect your market’s taste or need? Has it met or exceeded your expectations?
- Have there been a large number of amends needed throughout the project? And are you being billed for these?
You may benefit from using a single agency to provide an integrated marketing solution, rather than individual agencies for the separate components of your marketing plan.
