Search Engine Optimisation
SEO, an acronym for “search engine optimisation” is a fast spreading and widely used strategy among forward thinking businesses and internet marketing individuals online today. Small and medium sized businesses both have access to “free” and very effective resources or tools online to compete in a global world and market but planning and strategy is the key to success.
Also known as natural search or organic search optimisation, the process is truly worth the while for any business especially those small and medium sized to take advantage of.
Our London web design agency takes a tried and tested approach to SEO. We take time to review the purpose and intent of every web page to be built so that targeted relevant results are acheived time after time. We also make sure that your target audience remains the focal point of our SEO work; all content remains natural and easy to read and navigate. Greensky then tests the technologies used to allow search engines access to content so that it is indexed and listed in search results for chosen search terms.
We take customers through the process of planning and research for on-page and off-page optimisation. We even go the extra mile by recommending a mix of marketing approaches (both online and offline) including social media marketing.
Planning + Research
Planning and research is a vital step when employing SEO (search engine optimisation) techniques for your website. Information readily available on internet and on relevant blogs lists simple and effective techniques but the process can be complicated which over time has proven to be important although many businesses forego this step. At Greensky, we help you to ensure that users are very clear on what your website is about or offering. We spend time with you to ensure there is a purpose to every piece of content, its strategic placement; and tone and continuous engagement with the customer/visitor remain priority. How do we start the planning process? It is always geared and centred on a theme well developed and extremely relevant and target driven keywords or search terms. Inclusive of the planning and research, we review on-page and off-page strategies to be addressed during this phase.
Link Building
The bottom line of any seo (search engine optimisation) campaign is to gain improved or top rankings for chosen search terms within the major search engines and across the internet. Whether you use a combination of marketing techniques or a specific route, the creation of great content that engages readers around search terms is key. At Greensky, we look at the detail into link building, social media marketing, PR campaings, blogging, forums, reviews, video promotions, ppc ad campaigns, targeted article writing and submissions and much more. The list is created for your website around the relevance it has to the type of project/website you’re focusing on and the results your company is aiming to have. We take web projects on from start to finish inclusive of a MOT to help give us an idea where your current website is and for new websites we do a full profile check through our strategic analysis and interview with you. Our processes and approach is very much results focus from the word go and we pride ourselves on this through the great portfolio of projects we have and are building.