A term that sounds weird but viral marketing is something that creates “the buzz” with ease while cleverly encouraging individuals to pass on a marketing message to others through the influence of the message increasing its potential for growth. This can be done both online (network marketing or leverage of media) and offline (word of mouth).

At greensky we reflect on the elements that make up your viral marketing campaign and use that to ensure that it works and stays as an explosive strategy. Let’s look at a few elements to give you an idea. For example:

• Create an idea that provides some value to you audience such as new information, game or gimmick, download, discount or other sepcial offer. Have a method of allowing your audience to forward and share the idea.
• Ensure everyone possible can use or access your product or service – in cases where it must be scalable, ensure that is possible
• Be able to appeal to visitors difference in behaviour and motivations
• Most importantly, the viral marketing strategy decided upon and developed must be relevant, flexible and appeals to the senses of customers so that it delivers despite the circumstances.

The greensky team will never just say “yes we can” without first listening to your action plan, desired outcomes, efforts already attempted and asking relevant questions to build a profile. We do this simply because your success is our success therefore we’re all about results.