3M Tapes VHB Selector – Get Sagacity

How does a leading diversified company simplify a technical pitch?

To produce an intuitive product selector tool for 3M's VHB range, Get Sagacity dug deep drawing on their unique sector experience and knowledge. The result was a winning tool that unveiled bonding solutions.

Getting started

A winning combination

For years now the partnership between Debunc and 3M has been a formidable force. One success after another, but this project required a new breed of solution. Confronted with the VHB picker we were engaged in a fairly technical project from the off.
Understanding the issues

One big challenge that presented itself was how to simplify communications with users of the app for what was otherwise a tech/engineer lead sale. We produced an easy to navigate wizard interface that was on brand, engaging and converted visits into custom.

In action

A powerful web app

This particular tool works by offering users several options to choose from; a combination of surfaces and temperatures. The answers given to these questions would ensure that the user would be given a clear idea of the optimum product to achieve a long term bonding solution. If no product matched the combination given then users were offered contact by a 3M rep
Great ROI from the start

A strong emphasis of this project was data capture and lead nurture. As we have tracked 3M’s customer engagement of this tool since its launch there has been over £1m in generated opportunities raised from the tool, and this all within a few months of launch!