Content Localisation for European Markets

Content Localisation for European Markets

HighJump (Korber)
Content Localisation for European Markets

  • How does an international brand connect with its local community?

    Our friends at HighJump Software gave us the task of supporting their branding in Europe by localising their content. We’re an adventurous bunch – the challenge was accepted, and the mission accomplished!

    How does an international brand connect with its local community?

  • In Detail

    • The Problem

      Established Supply Chain Software vendor HighJump already had a strong brand image in the US with an ever growing customer base. It then had the challenge in 2008 of replicating these successful marketing efforts in Europe. They approached Debunc’s competent team of designers and copywriters to complete the tasks ahead.

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    • The Solution

      With a real focus on copy and design for print, we kept the project simple. Our designers spent time comparing designs against competitors documents in the European market and thus, we were able to produce effective, targeted collateral based on existing documents and maintain global consistency.

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    • Chad Collins
      HighJump

      Get Sagacity has helped HighJump Software create a targeted, localised presence as we expand operations into the European market.

      Chad Collins
      HighJump
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