
Tape converter website
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How do you inject a burst of life into engineered adhesive solutions?
Get Sagacity partnered with the Parafix team and delivered an impressive digital experience that has blazed a trail
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+500%
increase in critical page views
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1st
page ranks for 400+ keywords
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70%
increase in average visit duration
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The background
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Legacy website
Utilising a site that was almost 10 years old, Parafix required a rethink of their digital experience that would give them a competitive edge. We rose to the challenge – creating a site that engaged customers and increased conversions.
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Improving key analytics stats
The length of an average session for a Parafix site was not reflective of the size and reach of the company. Customers were not spending enough time to explore deeper content. The goal was to give users an experience that was informative and engaging at the same time.
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Product Catalogue
With a vast catalogue of products at their disposal, it was never an easy feat to find an intuitive approach to filter and navigate the Parafix product library. It was up to the team at Debunc to find a solution that would unlock the power of their adhesive offerings. The task ahead was a challenging one.
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Louise VincentMarketing ManagerParafixRedesigning our website and product selector was a complicated task and one which was approached with a thorough assessment of our needs and an unfaltering “yes we can” approach.
Louise VincentMarketing ManagerParafix
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The solution
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Reawakening digital
The entire UX for Parafix was rethought with the customer at the heart. The new site gives customers an explosive digital experience that ups engagement and builds a bridge to new business.

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Intuitive product navigation
A made to measure product selector and wishlist offered a resounding final answer to the question of cluttered product inventory. With the ability to filter to exact products by physical attributes or by softer categorisation, users can build a wishlist that meets their engineering design specs in a just a few clicks.

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Interactive FAQ
Our interactive FAQ has already won a lot of praise. Its easy to navigate system means that common and uncommon questions are bound with relevant answers and rich content to both educate and persuade.

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In a nutshell
- Intuitive product selector
- Product management via WooCommerce
- An easy to manage interface for content marketers to update the site
- FAQ + Glossary Manager as standard