Steelbook – Get Sagacity

How do you set a design standard for a second time?

The Scanavo team approached Get Sagacity to work on the redesign and build of their consumer SteelBook site.

The ideal client

We’ve worked with the team at SteelBook for half a decade to help them deliver a digital experience that is unrivalled in the industry. This is why it was no surprise when they challenged us to revamp their consumer site and reaffirm their position as the go-to name in media packaging.
Taking nothing for granted

It’s at times like these where a typical agency would rest on their laurels, and work only what they know best. We’re no typical agency! We went back to basics and revalidated the user journey before working on wireframes and prototypes for the SteelBook team to review.

Placing creativity first

The most creative brands deserve the most creative solutions. A heavy emphasis was placed on delivering a design that got end users talking – on site, in forums, on social channels and beyond. We applied UX best practice to craft an attractive visual design.
Engaging a community

With a community consisting of movie enthusiasts and the pro-gaming community, we understood the need for a revolutionary experience. We shifted the static catalogue of SteelBook releases into an interactive journey that kept users engaged. The catalogue now contributes to almost 50% of all page views.

A feature set to die for

It’s not until you’ve held a SteelBook in your hand that you truly appreciate the quality of it’s build and impact of the creative designs. Relaying this on the web was not an easy task! We introduced options to include high resolution packshot images from various angles as well as 3D videos that really helped to sell this amazing product.
With an increasing amount of traffic for SteelBook.com coming from mobile and tablet devices, it became beyond apparent that the digital journey would need to be revisited from the ground up for users on the go. We rose to the challenge and produced a unique mobile experience without forfeiting desktop features along the way.
Knowing where visitors are coming from is one thing. Using this data in an actionable, real-time fashion is something else. Our team worked tirelessly to integrate our Geo IP plug-in with the retailers, functionality within the website. Users can quickly find the best place to purchase the current release based on their location.
Whilst SteelBook do not sell direct to consumers, they understand importance of empowering their retail channels in order to show return on investment to the various publishers they work with. The gUI platform accommodates purchasing options for over 60 retailers, 250 publishers, and with groupings by location the buying process couldn’t be easier. The list grows each day as new SteelBook releases are added to the catalogue.

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